It is not an exaggeration, but a plain reality to suggest that every single economy in the world has been interrupted by the Coronavirus pandemic. And what was perhaps once a promising financial forecast for 2020, as most struggled to stay afloat with the sudden and unexpected disruption of the now-famous Covid-19, has been drastically reduced. Although we couldn’t even begin to imagine the last few months and although we’re certainly not out of the woods yet, with easing constraints and dropping cases, it’s crucial that you’re ready to bounce back stronger and smarter as we navigate the world of post-Covid marketing as an e-commerce business. This would certainly cause the current marketing plan to be re-thought, which this blog will discuss a little more about.
Omnichannel Strategy: Digital Experience is now more significant than ever before.
The word “omnichannel marketing” started to increase awareness in the early 2010s. Previously, the concept of growing into more than one marketing medium while still preserving a coherent and cohesive message seemed unlikely. However, with today’s ‘new normal’ of remote work and life, online engagement is more relevant than ever as individuals engage with brands through a variety of platforms across multiple devices. Today, more than ever, companies deliver a streamlined and meaningful digital marketing experience through an omnichannel strategy.
According to a new survey, over the last ten years, PwC has found that the number of businesses invested in the omnichannel experience has jumped from 20 percent to more than 80 percent. Consumers’ satisfaction with internet shopping has grown with several brick-and-mortar shops temporarily closed. More than 74.6 percent of U.S. internet users are expected to skip shops entirely and continue shopping online, according to a new survey by eMarketer. They should not risk a one-size-fits-all approach to ads for brands with customers around the world, especially now, when customers have a laser focus on online shopping. Brands must invest in the right technologies that will allow them to provide a personalized message focused on the consumer’s time, place, and interests.
To help get your business prepared for the conclusion of the COVID-19 crisis, we’ve put together a list of digital marketing tactics that you can now use to set your organization apart. After all, we’ve been through the Coronavirus pandemic, and it’s going to be critical for businesses to recover back in the initial stage of 2021.
Directory Listings
Posting a free directory listing is much like the conventional marketing approach of listing your business on the Yellow Pages. An easy way to get a little ahead of the rivals is to submit your listing to a company directory.
It is possible to categorize companies by niche, scale, location, or operation. All you have to do is locate and connect to a good directory that applies to your business. This will help the website gain more visibility and bring in top-quality traffic.
Local Citations
These lists are primarily designed to help local searchers locate the details they need about companies. If you have a physical venue, that’s a terrific place to attract foot traffic.
Google rankings are influenced by the company’s amount of citations, their accuracy, and the consistency of the websites on which they are based. Some incorrect details in your listing could discourage customers and give your company a bad reputation. If you’re not taking advantage of local quotes, it’s possible that your rivals are using internet advertising techniques to get local traffic.
Google My Business
Google leads the other search engines, having over 75 percent of desktop results. And the new Google My Business Listing is a free, quick way to get customers from your local area.
A map with three local results is located under the paid ads but before the results of the search. To make your way to the top of the listings, your submission needs to be configured and completely filled out. GMB contains useful statics that displays how your user communicates with your profile and postings, and with the support of Google Analytics, you can track website traffic.
Blogging
A great, affordable internet marketing strategy is writing blog posts if you want to gain new consumers and keep existing customers active with your website. Marketers who prioritize blogging, according to HubSpot, are 13 times more likely to get a strong ROI. If it constantly gains fresh, interesting content, search engines (like Google and Yahoo) are more likely to rate the site higher. Blogs offer a simple way to do this and, as a business specialist, they will set the organization apart. If you offer sufficiently supportive, insightful blogs to individuals, they will ultimately see you within your business as their go-to source. People are also more likely to share a top-quality social media blog entry, reaching an even larger audience.
Guest Blogging
If you’re a person or a big enterprise, guest blogging is a brilliant way to create premium traffic for your website immediately. Contributing useful advice with daily traffic to an authoritative blog proves your integrity to a larger audience.
More people are learning about you, appreciate the information you have shared, and remember when your services are needed. In all of your updates, make sure you stick to the voice of your company. Don’t hesitate to add that to your backlink profile if the blog you’re writing requires you to leave a link to your website.
7 strategies for the planning of emerging opportunities
SEO and keywords – Configure search engines to access your site in difficult times, let the consumer know that you are always running normally, and also optimized for any disruptions.
Digitalize where appropriate – unless there is an essential need to have a human touch, digitalize communications using chatbots and AI-based conversations.
Continue campaigning – Keep calm and continue to digitally meet your clients in the form of promotions and electronic platforms such as emails, Adwords, etc.
Reach Socially – Although the motto is the social distance, plan the customer-facing networks to digitally connect with social channels, let your clients know what you are doing with the group and what you are doing to help your clients.
Reach the at-home audience – Enable the digital platforms to target those consumers located at home, such as designing smartphone applications or voice interactions on Alexa, to reach the at-home audience.
Encourage the moment – Set a benchmark and mention the pandemic to drive more customers, It is a contribution to the community, and it is also grown for the organization.
Evaluate the digital performance – Compare and benchmark to one step higher for digital results.
Over the last 10 years, Axolon has developed clients to reach digital maturity by concentrating on technology, customer-centricity, and exponential return on investment; by integrating excellent user interface and data-driven methodologies. We provide you with the best digital marketing services in UAE, Dubai, Saudi Arabia, Oman, Bahrain, etc. If you would like to know more about our services, please feel free to call us at 800 296566 or email us at info@axolon.com.