Since Dubai is a global business centre, it is home to a growing number of startups and entrepreneurs. A lot of new companies start all over the world but fail due to a lack of proper digital marketing strategies for businesses in Dubai, particularly in the online and technology world. Bad marketing campaigns or large marketing costs, as well as a lack of appropriate sales resources and marketing strategies, are among the leading causes of business failure.
1. Search Engine Optimization for Organic Lead Generation
Ensure that your page is available to your target audience as they use Google to browse for the service you have. For several people, asking friends and family for company recommendations is no longer the most convenient choice. Almost everybody in Dubai has access to the internet and uses Google to find recommendations. As a result, there is no better way to showcase your website. A UAE-based Digital marketing company will assist you in ranking your website organically in Google search results.
2. PPC Advertisements on Search Engines for Strong Leads/Sales on a Website
Showcase your company on Google Ads to users who are looking for business items like yours. Google began showing paying advertisements above organic results on the search results page many years ago. In the last two years, the number of paying advertisers has grown dramatically, and Google has also increased the number of paid advertising. As a result, many users who search on Google do not scroll down to see the organic results, but they may navigate to your competitors by clicking on the Ads.
3. To Attract Inbound Customers Searching Online, Use Content Marketing
Share facts and content about your company on your website so that people can learn about it across different platforms, increasing the visibility and trustworthiness of your brand. You can write something about yourself or your company on your website. However, if anyone else says the same thing, it adds a lot of meaning. People may also show any aversion to direct marketing.
4. Retargeting and Remarketing to Increase Conversion
How many times have you looked at those items on e-commerce websites such as Amazon, only to find the same product Ads on every page you visit? That is referred to as remarketing. R emarketing is the practise of regularly selling to customers who have previously shown interest in the brands. Implementation is a little complicated and sophisticated since setting up a successful remarketing campaign necessitates a certain amount of technological expertise.
5. Customer Retention Via Email Marketing
For decades, email marketing has been used for marketing all over the globe. While email service providers have become more sophisticated and have assigned low priority to marketing and promotional emails, many businesses continue to use them as a low-cost marketing tool. You can quickly create a database of prospective clients and use email marketing to inform them of your services.
6. Add a Chatbot to The Website to Interact with Visitors and Capture Information
Chatbots are a gold mine for businesses, and they play a vital marketing role. You will successfully program-specific messages and conversations inside the bot if you have a clear understanding of the customer journey. Chatbots can be a hidden tool in the marketing arsenal to boost revenue, and the ROI can be seen in increased customer loyalty, performance, and cost reduction.
Over the last 10 years, Axolon has developed clients to reach digital maturity by concentrating on technology, customer-centricity, and exponential return on investment; by integrating excellent user interface and data-driven methodologies. We provide you with the best digital marketing services in UAE, Dubai, Saudi Arabia, Oman, Bahrain, etc. If you would like to know more about our services, please feel free to call us at 800 296566 or email us at info@axolon.com.